Mobile
Hoka builds Strava running stats into digital OOH campaign
In September, Hoka launched the "Run Your City" challenge, partnering with Strava to track mileage of runners across New York City's five boroughs and updating data in real time on digital screens such as Times Square. Centered on community motivation, the campaign also incorporates paid social, creator programs, and a partnership with Highsnobiety to reinforce the brand's image of supporting runners.
Snapchat’s bid to simplify mobile marketing measurement goes global
Snapchat has officially expanded its Unified Attribution capability globally, collaborating with mobile measurement partners Adjust and AppsFlyer, with plans to add more MMPs in the future. Since the feature entered testing in May, it has helped brands like Mohegan Sun Online Casino and Muzz significantly improve ROAS and reduce installation costs. This move is part of Snapchat's efforts to strengthen performance advertising, aiming to simplify advertisers' decision-making processes through a unified data source.
Sociable: YouTube rolls out improvements for connected TV
YouTube has rolled out a series of updates to its TV app, targeting the growing Connected TV (CTV) audience. Key improvements include converting playlists into episodic shows, adding Show and Podcast tabs, enhancing navigation with larger buttons and a Shorts access point, and introducing account locking with a 4-digit code for privacy. These changes aim to streamline content discovery and viewing, as CTV daily watch time exceeds one billion hours.
Sociable: Pinterest partners with Zillow for ad targeting
Pinterest and Zillow announced a partnership on Wednesday that enables Zillow Elevate advertisers to reach Pinners based on Zillow's consumer segments, including buyers, renters, sellers, and homeowners. The integration uses Pinterest's Media Network Connect to securely share first-party audience data, expanding targeting options for brands.
Smartphone school ban could imperil billions in social media ad revenue
根据Emarketer与Marketing Dive共享的分析，美国若推行全国性校园智能手机禁令，将导致TikTok广告收入损失12.6亿美元，到2028年这一差额将增至20.8亿美元。Snapchat因青少年将其作为即时通讯工具使用，广告收入预计下降6%。Meta旗下应用受影响较小，差额约6亿美元。分析还指出，禁令可能引发青少年整体社交媒体使用时长减少的连锁反应。
Cuisinart caters to thumb-scrolling consumers with short-form series
Cuisinart has unveiled its first episodic campaign built natively for social platforms, blending dialogue-driven humor with a time-travel premise to hold short attention spans. The 14-episode non-linear series spotlights products like the ClearView Air Fryer and FastFreeze Ice Cream Maker, with food styling by Sue Li and direction by Kelsey Taylor. Fallon leads the creative effort as the brand also experiments with AI-driven video ads.
CeraVe tackles tanmaxxing in social series to pitch Gen Z on SPF
CeraVe launched a social content series targeting tanning trends like 'tanmaxxing' popular among Gen Z, partnering with TV personality Tyler Cameron and dermatologist Dr. Chloe Goldman to promote sunscreen through creative content renovating a sorority house, emphasizing healthy sun habits.
Snapchat Releases Humor Research Report to Help Brands Master the 'Laughter Code' of Young Audiences
Snapchat released a new report focusing on how young audiences connect through humor, and in partnership with Omnicom, surveyed over 6,000 users aged 13-28. The report attempts to deconstruct the mechanics of what makes something 'funny,' offering brands a basic structure for comedy creation, but experts note that true humor cannot be formulaic, and brands still need to rely on their own insight and creativity.
Meta's Ad Revenue Growth Leads the Industry, Massive AI Investment Raises Investor Concerns
Meta released its Q2 2026 financial results, with advertising revenue growing 27% year-over-year to $59.4 billion and total revenue reaching $60.8 billion, surpassing expectations but missing earnings targets. The company emphasized that AI enhances advertising efficiency, but investors were disappointed by massive capital expenditures and Q3 guidance, putting pressure on the stock.