ViralGains Named 'AdTech Privacy Solution of the Year' in 2026 MarTech Breakthrough Awards

Boston — August 6, 2026 — ViralGains, Inc., a leading marketing platform specializing in zero-party data and AI-driven audience building solutions, announced that it has been named the winner of the "AdTech Privacy Solution of the Year" award in the 9th annual MarTech Breakthrough Awards program. This award recognizes ViralGains' rapid success in helping healthcare and pharmaceutical marketers improve campaign performance while meeting the growing industry demand for privacy-first advertising.

Previously, ViralGains was recognized in the 2025 MarTech Breakthrough Awards with the "Best Predictive Analytics Solution" award for its VoiceAlike® AI technology. Together, these two honors highlight ViralGains' leadership in helping marketers leverage higher-quality consumer signals to drive better business outcomes.

Industry Context and Award Rationale

Steve Johansson, Managing Director of MarTech Breakthrough, said: "The shift in the AdTech privacy landscape is no longer theoretical — the industry is actively rebuilding its data infrastructure around consumer consent and first-party and zero-party data. ViralGains stands out by asking consumers directly rather than inferring intent from behavior, achieving significant improvements in audience quality; the results the platform has delivered in the healthcare space demonstrate that this approach works at scale. We are proud to recognize ViralGains as the 2026 AdTech Privacy Solution of the Year."

The VG Health Platform and Privacy-First Approach

Healthcare marketers are under increasing pressure to reach the right patient populations more precisely while respecting patient privacy. ViralGains' VG Health solution, purpose-built for the healthcare industry, helps healthcare and pharmaceutical brands identify high-value patient audiences, improve media efficiency, and connect patients with relevant educational content without relying on personal identifiers.

VG Health's approach has delivered measurable results. Over the past two years, market demand for VG Health has grown more than 5x; compared to partner benchmarks, related campaigns have achieved: up to 3x higher audience quality, 35% greater cost efficiency per patient reached, a 34% increase in new patient starts, a 26% increase in physician visits, and a 66% increase in total prescriptions.

Unlike traditional audience targeting based on observed behavior or historical claims data, VG Health combines zero-party data — voluntary consumer feedback collected through ViralGains' Zero-Party Ads — with VoiceAlike® AI to understand patient intent and build scalable privacy-first audiences based on consumers' self-disclosed insights. The resulting higher-quality signals optimize campaigns and help marketers make smarter decisions based on real-time consumer input.

Company Response and Future Outlook

Tod Loofbourrow, Chairman and CEO of ViralGains, said: "We are honored that MarTech Breakthrough has recognized the achievements our customers have delivered through VG Health. Healthcare marketers are proving that they don't have to choose between privacy and performance. By helping brands better understand patient intent, we enable them to reach higher-quality audiences, improve campaign efficiency, and drive meaningful business outcomes."

As privacy regulations, AI, and evolving consumer expectations continue to reshape the digital advertising industry, ViralGains is helping marketers replace assumptions with insights that consumers have actively declared. The result: ads that are more relevant to patients, more effective for brands, and more aligned with the future of responsible marketing.

About ViralGains

ViralGains is a marketing platform that enables brands and agencies to discover, understand, and nurture customers using zero-party data from advertising, through creative engagement and audience-building AI solutions. Headquartered in Boston with offices in New York, Chicago, and San Francisco, the company powers the most successful digital marketers and advertisers, with clients including more than 100 Fortune 500 companies, nearly half of the Fortune 100, and half of the Fortune 10. For more information, visit https://www.viralgains.com。