CMO Corner

Papa Johns CMO on Leveraging Toy Story Collaboration to Drive Brand Cultural Relevance

Since becoming Papa Johns Chief Marketing Officer in November 2024, Jenna Bromberg has driven a series of initiatives to enhance brand cultural relevance. This week, the brand announced a global collaboration with Disney and Pixar for Toy Story 5, spanning over 40 countries, featuring three collectible packaging boxes, character-inspired recipes, and the AI ordering assistant Lou AI. In an interview, Bromberg elaborated on the collaboration details, loyalty programs, value differentiation, marketing cooperatives, and the role of new agency Leo Chicago.