Press Releases
Rival Technologies Research: Gen Z Trusts Online Reviews Over Brand Names by More Than Four Times When Choosing Hotels
Rival Technologies surveyed 878 Gen Z travelers aged 18 to 29 in the U.S. and Canada in July 2026. Results show that 61% of respondents consider online reviews the biggest factor influencing their hotel bookings, while only 14% rank hotel brand name as the top consideration. The study also found that free breakfast (56%), free Wi-Fi (50%), and loyalty rewards (48%) all have significant influence, while social media affects only 12% of booking decisions.
Tellagence Launches Contextual Intelligence Platform, Revealing the Drivers Behind Customer Behavior
On August 4, 2026, Tellagence announced the general availability of its contextual intelligence platform, Tellagence Discover. The platform aims to help agencies and brands understand why audience conversations change, not just the content itself. Based on Tellagence's research-validated AI framework, wSSAS, it converts fragmented conversations across social platforms, creator communities, reviews, forums, and surveys into decision-ready insights. Early customer benchmarks show an average savings of $9 in internal labor costs for every $1 invested.
ViralGains Named 'AdTech Privacy Solution of the Year' in 2026 MarTech Breakthrough Awards
ViralGains announced that it has received the 'AdTech Privacy Solution of the Year' award in the 2026 MarTech Breakthrough Awards, recognizing the achievements of its VG Health platform in helping healthcare and pharmaceutical marketers enhance advertising effectiveness while meeting privacy-first requirements.
ChatGPT leads US AI brand preference rankings, Gemini gains momentum | Marketing Dive
According to YouGov's 2026 US AI brand rankings, ChatGPT ranks first with a 33.7% preference share, followed by Gemini at 18.2%, which rose 6.8 percentage points between February and July, the largest gain. The report also analyzes preference differences across occupational groups and each brand's performance in accuracy and perceived personal impact.
AI Marketing Triggers Gen Z Backlash: Rival Technologies Research Shows Nearly Three-Quarters of Gen Z Have Penalized Brands for AI Marketing
A study conducted by Rival Technologies in July 2026 shows that 72% of Gen Z consumers have taken punitive actions against brands using AI marketing, and 74% have a negative reaction to it. The study also found that Canadian Gen Z consumers are more averse to AI marketing than their American counterparts, and this aversion increases with age.
NucleusLinks Launches Product Feeds to Close Affiliate Commerce Data Gap | Marketing Dive
On August 17, 2026, NucleusLinks announced the launch of Product Feeds, a product data infrastructure layer aimed at helping affiliate publishers standardize, enrich, and activate merchant data at scale. The product addresses issues like outdated pricing and missing inventory, and integrates with Smart Buttons to deploy dynamic commerce experiences without requiring engineering resources.
Chicken Salad Chick tops YouGov’s 2026 U.S. emerging dining brands ranking | Marketing Dive
YouGov released its 2026 study of emerging U.S. restaurant brands, with Chicken Salad Chick topping the list due to its balanced performance across reputation, purchase intent, recommendation, and innovation perception. The study also found that different brands can build growth momentum through differentiated paths.
