Agencies
Skechers Entrusts Majority of Global Media Business to Horizon Global
After a pitch, Skechers has selected Horizon Global (a joint venture of Havas Media Network and Horizon Media) as its global media partner, covering 31 markets. The brand will leverage its AI-driven BluConverged offering to enhance omnichannel capabilities, with the first advertising campaigns expected to launch later in 2026.
M+C Saatchi North America Establishes Entertainment Marketing Business as Demand for Brand Content Continues to Rise
M+C Saatchi North America announced the establishment of a dedicated entertainment marketing business, hiring former WME executive Jen Bacchus as its head. This move follows the trend of rebounding demand for brand content and entertainment partnerships, and builds on the company's recent integration of its North American operating model.
Why Fandom Stands Out and Why Havas Is Doubling Down
As media fragments, marketing focus shifts from customer bases and communities to fandoms. Havas acquires Archrival to enhance fandom capabilities, with experts noting that fandom emphasizes deep engagement and content co-creation, requiring brands to address criticism and maintain authenticity.
How Challenger Brands Stand Out with Less Marketing Effort
Challenger brands face budget constraints, but through focused strategies, data-driven decisions, and integrated marketing, they can still effectively build brand awareness and drive sales. Using Emerald Nuts and Bob's Red Mill as examples, this article shows how Blue Chip agency helped these brands achieve growth.