Data/Analytics

Digital Insights: Three Key Data Points in the Marketing Sector for May

May marketing industry data reveals: Netflix's advertising footprint expanded to 27 countries, Kraft Heinz's marketing strategy drove an 8-percentage-point increase in advertising return on investment, while 56% of CMOs stated that budgets are insufficient to support 2026 strategies. AI remains a focal point of the industry, but budget allocation and infrastructure still pose challenges.