CMO Corner
KFC names first global chief brand officer amid identity overhaul
KFC announced the appointment of Amy Ellis Durini as Global Chief Brand Officer (a newly created position), effective November 1. She will report directly to KFC Global CEO Scott Mezvinsky, overseeing brand strategy, loyalty, retail, new concept development, and innovation, while collaborating with CMOs across markets to drive brand modernization. This move follows the new global brand identity released by parent company Yum! Brands in June, involving store renovations and menu adjustments.
Athletic Brewing appoints new CMO amid marketing push
Athletic Brewing Company announced that Dan Kleinman has been appointed Chief Marketing Officer, effective September 8. Kleinman will succeed Senior Marketing Director Rosalie Kennedy, who had been serving in the role on an interim basis. Prior to this, Andrew Katz departed after nearly five years as CMO. Kleinman previously served as CMO at Deutsch Family Wine and Spirits and spent 16 years at Diageo. The company currently holds a 20.7% market share in off-premise non-alcoholic beer sales and plans to increase national media spending by 120% year-over-year.
How Domino’s is taking on the Big Mac, Whopper and other fast-food icons
Domino's launched its 'Pizza Can't. The Domino Can' marketing campaign on Monday, supporting its new product Domino—a rectangular Detroit-style personal pizza. The brand aims to meet personalized needs through this product and expand into new dining occasions and scenarios. Meanwhile, Domino's initiated the 'Is the Domino Worthy?' promotion, where customers who upload receipts from specified fast-food chains can receive a free Domino redemption code, with the brand planning to give away $1 million worth of the new product.
How Dr Pepper’s ‘Fansville’ campaign stays relevant and drives outcomes
Dr Pepper launched the ninth season of its college football-themed "Fansville" campaign on Thursday. The brand emphasizes that "consistency does not mean sameness," and through precise targeting and personalization tools, the campaign achieved more than double the sales lift and an approximately 30% increase in incremental return on ad spend last year.
Kohl’s unites marketing, digital under new chief customer officer role
Kohl's announced on Tuesday the promotion of Arianne Parisi to Chief Customer Officer, a newly created position aimed at integrating marketing and digital operations to enhance the omnichannel customer experience. Parisi will report directly to CEO Michael Bender, and current Chief Marketing Officer Christie Raymond will leave in September. This move comes as the company advances its turnaround strategy, focusing on customer lifecycle management.
How Behr’s digital marketing helps DIYers overcome ‘paint paralysis’
Recent research by Behr shows that 40% of DIY consumers delay projects due to difficulty choosing colors. To address this, the brand has launched digital initiatives such as the AI assistant ChatHue and an influencer hotline, and optimized its website experience to boost consumer confidence.
Newman’s Own bets on its purpose-driven heritage to engage millennials
自1982年创立以来，Newman's Own 的产品一直是婴儿潮一代和 X 世代冰箱与橱柜中的常客。如今，在创始人 Paul Newman 去世近二十年后，品牌新任首席营销官 Mark Anthony Edmonson 将目光投向千禧一代，通过强调“100%利润捐给慈善”的使命、更新产品包装与零售媒体策略，力图在竞争激烈的 CPG 品类中建立文化相关性。
营销数据已非“新石油”，而是“铀矿”：Marco's Pizza CMO 的行业洞察
Marco's Pizza CMO Steve Kennedy 在客座文章中提出，营销数据已不再是“新石油”，而更像是“铀矿”——在正确管控下是强大资产，处理不当则可能造成损害。他呼吁营销人员从“数据收集”转向“数据精炼”，以洞察驱动决策，并善用 AI 增强而非替代人类判断。
Shoe Station Group Appoints Tracy Dick as Chief Marketing Officer
Shoe Station Group announced the appointment of Tracy Dick as Chief Marketing Officer effective August 3, responsible for brand strategy, customer insights, data and analytics, loyalty programs, and public relations. She will report directly to Interim President and CEO Cliff Sifford. Dick has over 20 years of industry experience, having previously held positions at PetSmart, Leslie's, and Jack in the Box, and served as Senior Vice President of Marketing and E-commerce at Shoe Carnival for approximately six months from late 2024 to early 2025.
Panera Bread Appoints Cava's Andrew Rebhun as CMO Amid Ongoing Brand Transformation
Panera Bread announced that Andrew Rebhun will join as chief marketing officer on Aug. 17, succeeding Mark Shambura. Rebhun, who previously served as CMO at Cava and El Pollo Loco, will oversee brand, creative, digital, loyalty, and media, reporting to CEO Paul Carbone. The move comes as Panera pushes forward with its Panera RISE transformation plan targeting $7 billion in systemwide sales by 2028.