Mobile
Chipotle leverages in-game challenges in PGA Tour 2K25 to activate member rewards program
Chipotle announced a collaboration with golf game PGA Tour 2K25, featuring three in-game challenges where players can earn real-world rewards such as free entrées, double protein, and virtual gear based on performance. The brand also introduced a physical divot tool inspired by its black fork logo. This campaign is part of the brand's broader push into the golf space, complementing its recently relaunched member rewards program to boost in-store transaction attribution.
Reddit Launches 'People are the Best' Brand Campaign Highlighting the Value of Real Human Insights
Reddit has unveiled its 'People are the Best' brand campaign, highlighting the insightfulness of real human conversations on the platform to distinguish itself from other apps flooded with AI-generated content. The campaign involves agency Mischief, with initial ads launching in New York and Chicago, and plans to expand to more U.S. markets.
Taco Bell Leverages World Cup Emotions with 'Emotional Support Taco' Campaign
Taco Bell announced the launch of a global marketing initiative called 'Loss Or Celebration Outcome Support' (L.O.C.O.S.), designed to tap into the emotional highs and lows of major sports events like the World Cup. Through gamified reward experiences within its mobile app and various offline events, the campaign aims to engage consumers and boost brand loyalty. The initiative runs until July 13, with plans to expand to other cultural and sporting events after the tournament.
Meta Launches Embedded Appointment Booking for Lead Ads
Meta has introduced embedded appointment booking for lead ads, allowing users to be redirected directly to the advertiser's third-party booking process after submitting a form, without waiting for follow-up contact. The feature requires no coding, supports Calendly and HighLevel, with HubSpot support coming soon. It is currently available only for Facebook ads and is expected to be fully available globally in October.
Starbucks Pilots Custom TikTok Creator Network, Doubling Down on Employee Content Marketing
Starbucks will pilot a custom creator network it helped create within TikTok's content suite to expand employee-driven marketing. The program builds on the Green Apron Creator initiative, allowing Starbucks to share briefs and compensate creators through ad revenue sharing. The pilot will launch in the summer, with expansion based on learnings.
Uber Advertising expands ad placements beyond its own apps for the first time, vying for a larger share of advertising budgets
Uber Advertising has, for the first time, extended ad placements beyond its own apps, introducing new tools like Offsite Ads that cover platforms such as Google Shopping, and adding various new ad formats, aiming to attract more advertisers and leverage user data to enhance ad effectiveness.
Reddit Research Reveals User Purchase Behavior: How Community Discussions Influence Consumer Decisions
Reddit, in collaboration with WPP, released its latest research based on survey data from more than 13,000 users, providing an in-depth analysis of how potential buyers use Reddit community information to guide their purchase decisions. The study found that 77% of users visit multiple communities to validate purchase decisions, and 63% of users believe that decisions made based on Reddit community interactions are more reliable. This research offers important implications for brand marketing: on Reddit, users seek authentic conversations and information validation rather than passively receiving advertisements.
P&G Partners with Albertsons Retail Media Network to Explore New Frontiers in Brand Entertainment with Data-Driven Micro-Series 'Rico's Tacos'
Procter & Gamble, together with Albertsons Media Collective, has launched the micro-series 'Rico's Tacos,' using shopper insights to guide creativity and distributing it through Albertsons' media network. This collaboration is the first case of Albertsons Media Collective's newly introduced brand entertainment model, aimed at applying retail media data to brand storytelling and audience resonance.
Bumble launches YouTube dating advice show "Bee Line" to address user decline and dating anxiety
Bumble launches a new YouTube series called "Bee Line," hosted by comedian Jake Shane for the first episode, aimed at helping young users cope with dating anxiety. The show premieres on June 16, accompanied by phone booth activations in New York and Los Angeles. This initiative is one of Bumble Inc.'s strategies to revitalize the brand and boost users' dating confidence amid declining paying user numbers.
Violife launches social series to dispel misconceptions about dairy-free cheese
Violife launched the "Undairy the Craving" campaign, confronting common misconceptions about vegan cheese regarding taste, meltability, and texture through a social series, gift card giveaways, chef collaborations, an AI recipe generator, and a chef funding program, while leveraging social platforms and AI tools to enhance product awareness.