Mobile
Kia Tests Reddit's Classic Interactive Format During WNBA All-Star Weekend
During the WNBA All-Star Weekend from July 24-26, Kia, in partnership with WNBA player and ESPN analyst Chiney Ogwumike, launched a video AMA (Ask Me Anything) on Reddit, which received 61,000 views and 354 upvotes in the first 72 hours. This marks the first time an automotive brand has launched a video AMA during the WNBA All-Star Weekend.
Sociable: How Brands Can Build Influence on Reddit in 2026
As the second half of 2026 approaches, marketers are beginning to plan holiday promotions. Industry expert Andrew Hutchinson, in the "Sociable" column on Social Media Today, points out that given Reddit's growing weight in AI search and brand discovery, brands should reassess traditional social strategies. This article proposes five recommendations: register for free Reddit Pro to access analytics tools, use Reddit Trends to track industry keywords, deeply understand the context of community discussions, develop organic and paid strategies accordingly, and continuously monitor performance through Reddit Pro.
Tinder Expands Events Feature, Targeting Gen Z Offline Social Needs
After a successful pilot in Los Angeles, Tinder has expanded its Events feature to nine cities including New York and Berlin. The feature focuses on offline group activities, and data shows it is particularly popular among Gen Z users. This move is one of Match Group's strategic initiatives to address declining monthly active users and drive users toward real-world social scenarios.
Changes in Sports Advertising Spending Structure: Significant Growth in Digital Channels and Emerging Platforms
According to the latest Sensor Tower report, sports brand advertising is accelerating its shift to digital channels, with spending on platforms such as YouTube and TikTok increasing by 25% year-over-year, and mobile app advertising spending growing by 116%. During the World Cup, digital advertising spending on prediction market platforms Kalshi and Polymarket increased by 104% and 286% quarter-over-quarter, respectively.
From Yamal to the Mall: How American Eagle Is Staging Its Back-to-School Marketing
American Eagle launched its back-to-school marketing campaign on Wednesday, spanning social media, experiential events, and brand advertising. Spanish star Lamine Yamal has become the centerpiece of the campaign after winning the World Cup, and the brand will also leverage the mall recovery and college campus trends to reach Gen Z.
Burger King Launches 'Whopper Promise' and 'Your Way Champion' Programs to Deepen Brand Transformation
During its transformation, Burger King is introducing two new initiatives: establishing the 'Your Way Champion' in-restaurant service role and launching the 'Whopper Promise'—if unsatisfied, customers can have their order remade and receive a free Whopper voucher. The related advertisement was produced by BarkleyOKRP, featuring President Tom Curtis. The campaign is valid until August 31 and is limited to dine-in only. Previously, Q1 U.S. same-store sales grew by 5.8%.
Sociable: YouTube Focuses on Sports Creators, Analyzing New Brand Collaboration Opportunities
Amid the buzz of the 2026 FIFA World Cup, YouTube for Business released a report indicating that sports creators are becoming a key bridge for brand partnerships. The report shows that 66% of Gen Z sports fans turn to YouTube for related content before and after watching live events, and it highlights creator case studies such as Haaland and Rachel DeMita, while also introducing collaboration methods like Takeovers and YouTube Select Line-ups.
Consumers say reward programs matter, but actual usage rates are low
An Upside survey of 3,400 consumers shows that although 86% of respondents consider loyalty rewards important, the actual frequent usage rates for grocery, fuel/convenience store, and restaurant loyalty programs are only 59%, 49%, and 38%, respectively. EY experts point out that program design needs to go beyond heavy users, focus on mid-tier consumers, and boost engagement through instant incentives and personalized experiences.
Pizza Hut Drives Latest Membership Rewards Program with Nostalgic Marketing
Through the "Back to the Hut" campaign, Pizza Hut allows members to participate in brand knowledge quizzes to win rewards, and introduces Dinner Service NY collaborative apparel and a Throwback Value Menu. This initiative is part of the "Hut Originals" platform, aiming to attract adult consumers with nostalgia while emphasizing value for money. Prior to the campaign's launch, Yum Brands had agreed to sell the chain for $2.7 billion.
Meta Updates AI-Generated Ad Disclosure Labels to Enhance Ad Transparency
Meta is updating disclosure labels for AI-generated content in Facebook and Instagram ads to align with recent changes to its ad disclosure list. The new labels will appear in the "About this ad" section, accessible via the three-dot menu at the top right of an ad. Meta will automatically add AI information labels to ads created using its generative AI features, such as background generation, image generation, or adding animations, as well as to ads where AI editing traces are detected through third-party tools like Photoshop and DALL-E. This move aims to increase transparency of AI content and help identify potentially misleading ads.