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Liquid I.V. Partners with Amazon Brand Innovation Lab to Update Advertising Strategy
Liquid I.V. collaborated with Amazon Brand Innovation Lab to launch co-branded content around the new Prime Video series "Off Campus," exploring new paths in personalized advertising.
French's Mustard Launches Limited-Edition Green Variety Tied to 'Minions: The Rise of Gru'
French's yellow mustard turns green for the first time, launching a limited-edition product and integrated marketing campaign to coincide with Illumination's new film 'Minions: The Rise of Gru.' The new item uses spirulina instead of artificial colors, keeping the same taste, and will be sold online and in stores starting June 1.
Manischewitz Launches Reality Dating Series, Honoring Jewish Traditional Matchmaking Culture
Manischewitz, a kosher food brand with over 135 years of history, announced the launch of its first reality dating series, "Manischewitz Matchmakers," inspired by Jewish traditional matchmaking culture and the role of food in Jewish culture. The show is open for applications from Jewish singles nationwide, with a deadline of June 3, and will select 22 participants in total. Ultimately, one couple will be awarded the title of "Best Matched Couple" and receive the brand's "Summer Love" gift box. Created by comedian and creator Eitan Levine, the show will premiere on YouTube and social media platforms starting July 27.
Athletic Brewing ramps up marketing to stand out in a competitive summer market
Athletic Brewing announced the launch of its largest summer marketing campaign ever, with national media investment up 120% year-over-year, featuring new ad spots, limited-edition packaging, and new beer releases to address the increasingly competitive non-alcoholic beer market.
E.l.f. Cosmetics Leverages Survivor Season 50 Finale with Challenge-Themed Ads
E.l.f. Cosmetics will air three short films in the "E.l.f.ie Advantage" series during the live broadcast of CBS's Survivor Season 50 finale, featuring creator Delaney Rowe and contestant Tiffany Ervin, promoting three products and simultaneously releasing the co-branded Buff Bundle.
Oscar Mayer's Wienermobile Race Returns with Upgraded Media Push
Oscar Mayer announced the return of its iconic Wienermobile race, the Wienie 500, for a second year, upgrading from streaming to a live national broadcast on Fox, and adding new elements such as fan voting and professional driver coaching. Last year, the event attracted 85,000 live spectators and 8 million streaming views, helping the brand achieve its best Memorial Day sales record in four years.
Dr Pepper Promotes Limited-Time Return of Dirty Soda Flavored Soda with Micro-Series Marketing
Dr Pepper announced the launch of a four-episode micro-series, "It's a Pepper Fling," on social media to promote the limited-time return of its Dirty Soda-inspired Creamy Coconut flavor. The series features an anthropomorphized soda can as the protagonist, telling a brief romance story that echoes the product's limited-time nature. This move comes as parent company Keurig Dr Pepper plans to increase marketing investment and expects this flavor to contribute to full-year brand growth.
Garnier Teams Up with Love Island Star to Pitch Styling Mousse to Younger Generation via 'Mousse vs Moose' Pun
Garnier partners with Love Island star TJ Palma, using a creative pun where 'moose' is mistaken for 'mousse,' to generate buzz through social media and offline events, promoting its curl styling mousse targeted at the younger generation.
TikTok Expands Beyond Brand Discovery: Launches New Features Like Travel Booking
At TikTok World, TikTok showcased new directions beyond brand discovery: launching US travel booking feature TikTok Go, upgrading the flexibility of AI advertising product Smart+, and releasing agentic AI marketing tools, creator collaboration solutions, and ad products for gaming and short dramas, further consolidating its competitiveness in social commerce and performance advertising.
Priceline Revives 'Negotiator' Marketing Persona to Tackle Rising Summer Travel Costs
Priceline has officially revived its classic 'Negotiator' marketing persona to address consumer cost pressures ahead of summer travel. William Shatner will symbolically hand over the role to actor Randall Park, with the new ad 'Handoff' now live. The campaign accompanies the brand's largest summer promotion to date and features creative messaging targeting inflation and travel anxiety, while increasing investment in social channels like TikTok.